The North Face Sues The South Butt for Trademark Infringement

Article originally published on ABA Journal Online:

The North Face Apparel Co. has filed a trademark infringement suit against a teen who started a company called The South Butt to help pay for college.

The North Face’s tag line is “Never Stop Exploring'' while The South Butt sells products with the tag line “Never Stop Relaxing,” according to the Associated Press. The South Butt’s founder, Jimmy Winkelmann, has said the fleece jackets and other clothing sold by his company are intended to mock people who wear brand-name clothing sold by outfitters like The North Face, the Missourian reports.

Read the entire article:

http://www.abajournal.com/weekly/article/the_north_face_sues_the_south_butt_for_trademark_infringement

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